Privacy Policy

Last updated: August 2, 2026

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal Data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words whose initial letters are capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

• Account means a unique account created for You to access our Service or parts of our Service.

• Affiliate means an entity that controls, is controlled by, or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.

• Application refers to Guestlane, the software program provided by the Company.

• Company (referred to as either "the Company", "We", "Us" or "Our" in this Privacy Policy) refers to Guestlane. For the purposes of the GDPR, the Company is the Data Controller.

• Country refers to: Bulgaria.

• Data Controller, for the purposes of the GDPR (General Data Protection Regulation), refers to the Company as the legal person which alone or jointly with others determines the purposes and means of the processing of Personal Data.

• Device means any device that can access the Service such as a computer, a cell phone or a digital tablet.

• GDPR refers to EU General Data Protection Regulation.

• Personal Data (or "Personal Information") is any information that relates to an identified or identifiable individual. For the purposes of GDPR, Personal Data means any information relating to You such as a name, an identification number, location data, online identifier or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity.

• Service refers to the Application.

• Service Provider means any natural or legal person who processes data on behalf of the Company, including third-party companies or individuals employed by the Company to facilitate the Service. For the purposes of the GDPR, Service Providers are considered Data Processors.

• Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself.

• You means the individual accessing or using the Service, or the company or other legal entity on behalf of which such individual is accessing or using the Service. Under GDPR, You can be referred to as the Data Subject or as the User.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

• Email address

• First name and last name

• Profile picture (when signing in via Google or Apple)

Usage Data

Usage Data is collected automatically when using the Service. Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including the type of mobile device You use, Your mobile device's unique ID, the IP address of Your mobile device, Your mobile operating system, and the type of mobile Internet browser You use.

Guest-Facing Analytics

When a guest visits a Guestlane guide page, We collect anonymised analytics data including the number of page views, approximate country (derived from IP address), and QR channel. This data is attributed to the property and shared with the property owner in their dashboard. We do not identify individual guests or build personal profiles of guide visitors.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

• To provide and maintain our Service, including to monitor the usage of our Service.

• To manage Your Account: to manage Your registration as a user of the Service.

• For the performance of a contract: the development, compliance and undertaking of any purchase contract for the products or services You have purchased through the Service.

• To contact You: to contact You by email regarding updates or informative communications related to the functionalities, products or contracted services, including security updates.

• To send You marketing communications: with Your prior consent (for example, by checking the marketing opt-in box when You create Your Account), to send You product updates, tips, and promotional emails about Guestlane. You may withdraw this consent at any time — see "Marketing Communications" below.

• To manage Your requests: to attend and manage Your requests to Us.

• For business transfers: We may use Your Personal Data to evaluate or conduct a merger, divestiture, restructuring, reorganisation, dissolution, or other sale or transfer of some or all of Our assets.

• For other purposes: We may use Your information for data analysis, identifying usage trends, and evaluating and improving our Service.

We may share Your Personal Data in the following situations:

• With Service Providers: We may share Your Personal Data with Service Providers to monitor and analyse the use of our Service, for payment processing, and to contact You.

• For business transfers: We may share or transfer Your Personal Data in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.

• With Your consent: We may disclose Your Personal Data for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.

• Account Information: retained for the duration of your account relationship plus up to 24 months after account closure.

• Usage Data: up to 24 months to understand feature adoption and service improvements.

• Financial and Transaction Data: payment card details are not stored on Our servers; they are processed by our Payment Service Providers. We retain transaction records for up to 10 years from the date of transaction to comply with tax laws and financial regulations.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of Your jurisdiction.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organisation or a country unless there are adequate controls in place.

Delete Your Personal Data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You. You may update, amend, or delete Your information at any time by signing in to Your Account and visiting the Account settings section. You may also contact Us to request access to, correct, or delete any Personal Data that You have provided to Us.

Marketing Communications

When You create Your Account, You may optionally opt in to receive marketing emails from Us (product updates, tips, and promotions) by checking the corresponding box on the sign-up form. This is separate from, and not a condition of, Your acceptance of these Terms and this Privacy Policy. We process this opt-in on the basis of Your consent (GDPR Article 6(1)(a)).

You can withdraw Your consent at any time by unchecking the marketing preference in Your Account settings, or by using the unsubscribe link included in every marketing email We send. Withdrawing Your consent will not affect transactional or service emails (such as billing receipts, security notices, or password reset links), which We send regardless of Your marketing preference because they are necessary for the performance of Our contract with You.

Cookies and Similar Technologies

We use cookies and similar tracking technologies on Our marketing website, grouped into three categories: Essential (required for the Service to function, such as session and security cookies — these cannot be disabled), Analytics (help Us understand how visitors use Our site so We can improve it), and Marketing (used to measure the effectiveness of Our marketing campaigns).

Except for Essential cookies, We only set cookies in a given category once You have given Your consent using the cookie consent banner shown on Your first visit. You can review or change Your choices at any time using the "Cookie settings" button available on Our website, which reopens the same consent dialog.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law Enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities.

Other Legal Requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

• Comply with a legal obligation

• Protect and defend the rights or property of the Company

• Prevent or investigate possible wrongdoing in connection with the Service

• Protect the personal safety of Users of the Service or the public

• Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially reasonable means to protect Your Personal Data, We cannot guarantee its absolute security.

Detailed Information on the Processing of Your Personal Data

Service Providers (Subprocessors)

We rely on the following categories of Service Providers (Data Processors) to operate the Service. Each of them only processes Personal Data on Our documented instructions and under a data processing agreement.

• Neon — managed PostgreSQL database hosting, used to store Your Account and property data.

• Vercel — application hosting and infrastructure for Our web application.

• ZeptoMail — transactional email delivery (account verification, password resets, notifications).

• OpenAI — powers Our AI guest-assistant features; guest queries submitted to the assistant may be processed by OpenAI to generate responses.

• Google Places API — used to retrieve public place and location data when You add nearby recommendations to Your property guide.

Payments

We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing. We will not store or collect Your payment card details. That information is provided directly to Our third-party payment processors whose use of Your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS.

• Stripe: Stripe Privacy Policy

• Apple In-App Payments: Apple Privacy Policy

• Google Play In-App Payments: Google Privacy Policy

GDPR Privacy

Legal Basis for Processing Personal Data under GDPR

We may process Personal Data under the following conditions:

• Consent: You have given Your consent for processing Personal Data for one or more specific purposes.

• Performance of a contract: Provision of Personal Data is necessary for the performance of an agreement with You.

• Legal obligations: Processing Personal Data is necessary for compliance with a legal obligation to which the Company is subject.

• Legitimate interests: Processing Personal Data is necessary for the purposes of the legitimate interests pursued by the Company.

International Transfer of Personal Data

We may transfer, store, and process Personal Data in countries other than the country in which You are located, including countries outside the European Economic Area ("EEA") and the United Kingdom ("UK"). Where we transfer Personal Data outside the EEA/UK, We rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses ("SCCs") and supplementary measures where appropriate.

Your Rights under the GDPR

You have the right under this Privacy Policy, and by law if You are within the EU, to:

• Request access to Your Personal Data: the right to access, update or delete the information We have on You.

• Request correction of the Personal Data that We hold about You.

• Object to processing of Your Personal Data where We are relying on a legitimate interest as the legal basis.

• Request erasure of Your Personal Data when there is no good reason for Us to continue processing it.

• Request the transfer of Your Personal Data in a structured, machine-readable format.

• Withdraw Your consent at any time. If You withdraw Your consent, We may not be able to provide You with access to certain functionalities of the Service.

You may exercise Your rights by contacting Us. We generally respond within one month and may extend by two further months where necessary. You also have the right to lodge a complaint with a Data Protection Authority about Our collection and use of Your Personal Data. If You are located in Bulgaria, the competent supervisory authority is the Commission for Personal Data Protection (Комисия за защита на личните данни, "CPDP"), www.cpdp.bg . If You are located elsewhere in the EU/EEA, You may instead contact the supervisory authority in Your own country of residence.

Children's Privacy

Our Service does not address anyone under the age of 16. We do not knowingly collect personally identifiable information from anyone under the age of 16. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 16 without verification of parental consent, We take steps to remove that information from Our servers.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third-party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions about this Privacy Policy, you can contact us by email at hello@guestlane.com.